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Understanding perception, memory, reasoning, and the computational nature of thought.
To be the leading interdisciplinary hub for cognitive science research, driving innovation in cognitive technologies and improving human performance, well-being, and decision-making, and its translation into groundbreaking applications that empower individuals and organizations to thrive in an increasingly complex world.
To integrate insights from diverse disciplines, including psychology, computer science, philosophy, and linguistics, to deepen our understanding of the complex processes underlying human perception, emotion, learning, reasoning, and decision-making, and apply these insights to enhance human cognition and performance.
The questions and outcomes this division concentrates on, drawn directly from its vision and mission.
Bringing together insights from psychology, computer science, philosophy, and linguistics.
Understanding perception, emotion, learning, reasoning, and decision-making.
Driving innovation in cognitive technologies and groundbreaking applications.
Improving human performance, well-being, and decision-making.
Themes our contributors explore, summarized from the division's published articles.
When mental demands exceed working memory, decisions degrade: people lean on biases, act impulsively, default to the status quo, and self-control weakens as fatigue builds.
Linguistic relativity holds that a language's grammar, vocabulary, and metaphors shape perception, emotion, and reasoning, influencing how we handle colour, space, time, and culture.
Innovation cycles between divergent idea generation and convergent refinement, driven by the interplay of the brain's default mode and executive control networks plus supportive environments.
AI matches or beats humans at narrow tasks but lacks consciousness, genuine empathy, and moral reasoning, so it simulates understanding rather than truly grasping human experience.
Cognitive science links mental function to neural mechanism using neuroimaging, computational models, and lesion studies, connecting processes like memory and decision-making to brain activity.
The Impact of Cognitive Load on Decision-Making Efficiency
The expert-novice paradigm, well-documented in cognitive psychology, highlights fundamental differences in decision-making processes.
Cognitive Science: Bridging the Gap Between Psychology and Neuroscience
For centuries, the nature of human consciousness and cognition has been the ultimate scientific frontier.
The Depleted Mind: The Science of Decision Fatigue and Ego Depletion
The contemporary human experience is defined by an unprecedented volume of choice. From the moment of waking, the modern individual is confronted with a…
The Innovation Breath: Architecting the Neural Cycle of Divergent and Convergent Thinking
For decades, innovation has been misunderstood as a linear sequence, a spark of genius followed by methodical execution and eventual market introduction.
